Every year, more and more businesses turn to e-commerce as a means of selling their products. And why shouldn’t they? E-commerce allows you to reach a national or international audience that a brick and mortar store could only dream of grabbing. However, there is a lot of setup needed before you can make your first online sale. Partnered Solutions IT knows that process and can help you establish and maintain your e-commerce website.
The first decision you need to make has to do with which e-commerce platform is right for your business. Are you going to have an inventory with hundreds of items? We will probably recommend using the robust e-commerce content management system Magento. Planning on selling just a couple of products on your already existent website? We can recommend a great plug-in or method that works seamlessly with your site.
Do you land somewhere in between? You know your business. We know e-commerce. Let’s sit down to talk about your specific goals, needs and constraints, and we will give you our best advice as to the right platform for you.
Security is a big deal when it comes to e-commerce. You will need to prove to both credit card companies and your potential customers that you are capable of securely handling their credit card and personal information. We will get you an SSL certificate which establishes an encrypted connection to securely pass along private information necessary for transactions. We will also help you pick a reputable payment processor and make sure that your website meets PCI compliance.
Design, Development and Maintenance
If you hire Partnered Solutions IT to build your website, we will make sure it has a great user experience. We will design your store to be engaging, easily navigable, and most importantly, fast. Once the buildout is complete, we test your site thoroughly. We ensure strict SSL compliance, test navigation and UX functioning, and verify that everything is working prior to launch. Then, we provide the training necessary for you to be able to run your website. But that’s not the end of our relationship as we provide continued support such as making sure all software and plug-ins are kept up-to-date and compliant.
Search Engine Optimization (SEO)
A “build it and they will come” attitude might work in the movies, but it’s probably not the best strategy when it comes to e-commerce. That’s where SEO comes in. If you decide to sign up for our SEO services through our Online Marketing Campaigns, we will implement a digital marketing strategy to get your website to the top of organic search results and bring in the potential customers your business needs.