Social Media Marketing
It doesn’t matter whether you personally think social media is the greatest part of the internet or a horrible blight on society, it is in your business’s best interest to have a social media presence. Regardless of what people thought and said in the past, social media is not just a fad that will pass in a few years. Every indication is that it is here to stay and that it is becoming an ever more important tool for brands.
In fact, many experts are predicting that social media will surpass search in terms of marketing importance in the next few years. The reason for these predictions stems from the fact that more and more people are having their first interactions with a brand through social media. Yes, SEO is important now and will be important for the foreseeable future, but social allows your brand to do things that it simply can’t do through SEO alone.
Boost Brand Recognition, Attract New Customers
SEO is a great tool for attracting customers who are searching for your services, but that strength is also a weakness: potential customers have to be actively searching for your services. That isn’t the case with social media marketing as potential customers can be exposed to your brand by passive means. As more and more people engage with your social media, your brand will be exposed to bunches of new people. Social media allows your business to generate exposure in ways that can’t be matched by other marketing channels.
Grow Brand Loyalty
For the average American business, repeat customers are 9 times more likely to purchase a company’s product/service than first time customers. Keeping these extremely valuable purchasers engaged with your brand is extremely important, and social media is the perfect tool for the job. Improve your brand’s top-of-mind awareness for your customers to increase their chances of turning to you for their next purchase. Typically, brands with a social media presence enjoy higher brand loyalty than those without one.
Humanize Your Company
People like doing business with people. Call it human nature, but people are more likely to buy your products or services if they feel a connection that extends past the buyer-seller relationship. Social media gives you the opportunity to humanize your brand and interact with potential customers without selling to them. Social media can be used to develop a light-hearted tone for your brand’s voice or to establish your authority by sharing informative posts that your customers will find useful.
Why Hire Professionals?
To conceive, develop and implement a successful social media marketing plan, you need to have the right tactics and the experience to choose the right tool for the task at hand. That’s where the professionals at Partnered Solutions IT come in. Our online marketing campaigns (OMC) incorporate social media marketing options designed to give you great options based on your needs, wants and budget.
It’s hard to ignore the statistics of social media, no matter how annoying you may find it. Contact us today and let’s sit down and strategize how to establish and grow your brand on social media.