Pay-per-click (PPC) advertising through services such as Google AdWords is a great way to drive more revenue and offers many advantages over traditional advertising. On average, there are 2.3 million Google searches performed every second, and PPC advertising can let you tap into this huge audience. PPC advertising can also wonderfully complement your SEO efforts as many of the things done to improve SEO will also help make PPC advertising successful.
Get Tangible, Measurable Results
One of the main drawbacks of conventional advertising is that its impact is hard to measure. You pay for exposure and hope that it leads to business. In order to judge the success of your advertising, you need to inquire with customers to see if your advertising influenced their decision to choose your business over others and crucial information for determining success is often missing.
With PPC advertising, you don’t pay for exposure, you pay for clicks. You know which buyers came to your site because of your ads and which ones came by some other means. PPC advertising also provides a lot of information useful for refining and targeting your advertising to give you the biggest return on investment possible.
When someone sees your PPC ad, an impression is registered, but you only pay when someone clicks on your ad. This presents a great opportunity to expose your business for free to people who don’t click on your ad. In fact, some studies found that the use of PPC advertising can increase brand awareness by as much as 80%. Even if searchers never click through to your site, PPC ads increase the chance they keep your brand and your services on top of their minds which can eventually lead to them purchasing from you in the future.
Compliment Your SEO
The main drawback to implementing an SEO strategy is that it takes months before you start to see the fruits of your labor. When you combine PPC advertising with SEO, you can help drive traffic during the transition time. If your SEO efforts haven’t yet gotten you ranking on page one for a keyword, you can show ads for that keyword to help drive traffic.
Why go through us?
If your business doesn’t have an advertising team to handle keyword research, SEO maintenance, and copywriting, then you probably won’t reach the full potential of PPC advertising. When you hire Partnered Solutions IT to manage your Google AdWords, our copywriters and marketing experts will work with you to generate engaging copy that will grab the attention of your target audience. We’ll also take care of everything in between! Find out more by contacting us today.