Online Marketing Campaigns
Our Online Marketing Campaigns (OMC) mix together the benefits of Search Engine Optimization (SEO), Social Media Marketing, Copywriting and Pay-per-Click Advertising. While traditional marketing campaigns may be short lived, our Online Marketing Campaigns are long-term initiatives. By working to attract new customers through both short-term and long-term strategies and keeping valuable repeat customers engaged, our Online Marketing Campaigns have proven to show results.
The purpose of SEO is to get your website to show at the top of organic search results for targeted keywords related to the services or products your business offers. In a 2014 study, Advanced Web Ranking found that 68% of Google searchers click on the top 5 results and only 6% of them click past the first page of results. If your business isn’t showing up on the first page of organic results, it isn’t performing as well as it could. Our experienced online marketers will get you on that first page.
SEO will help to attract new customers to your business, but social media marketing will cultivate the ones you already have. For the average American business, repeat customers generate 40% of revenue while only making up 8% of purchasers, and they are 9 times more likely to purchase your product or service than new clients. A strong social media presence keeps these extremely valuable consumers engaged with your brand, improving the chances of them returning to you when they make their next purchase.
81% of Americans conduct online research before engaging with a business. That means your website will serve as the first point of contact for most of your potential customers. Your website needs to have captivating, informative content that establishes a sense of trust between your brand and visitors. In combination with our excellent Website Design and Development Services, your website will look fantastic, run remarkably well and have the right kind of content to attract customers.
PPC Advertising through services such as Google’s AdWords allows your company to advertise on search results and on a vast collection of pages across the internet. At Partnered Solutions IT, we have found that PPC advertising works best when it compliments good SEO. SEO is a slow process and a long-term goal while PPC offers a more immediate return. Practices which help boost SEO also help PPC campaigns, so the two work wonderfully in conjunction.
Our Online Marketing Campaigns seek to get you the best Return on Investment (ROI) possible. Most online marketers focus solely on SEO, but that isn’t always the best approach. Our holistic, well-rounded approach stitches together the benefits of Search Engine Optimization (SEO), Social Media Marketing, Copywriting and Pay-per-Click Advertising to maximize your ROI.