As a digital marketer for Partnered Solutions IT, I regularly assist in performing SEO and writing blog posts for clients as well as our own site. It was on my agenda to write a blog about black hat SEO when a topic fell on my lap.
While checking our clients position in the search engine results pages (SERP’s) in Google for the search query “foundation repair Eugene,” our CEO, Robert, found something strange: the second organic listing was for a website called foundationrepaireugene.org. As is stated in the listing’s meta description, the site belongs to a company called TerraFirma. They also showed up in the local results, and they had a PPC ad. But the PPC ad links to a different site, one that has a more standard domain name: terrafirmafs.com.